How to Drive Retail Sales with Quick and Effective Signage

How to drive retail sales with an effective signage

Every retailer knows that sales don’t happen if customers can’t find what they want. And it turns out that the best way to lead your customers to the products they’re looking for is one of the oldest: in-store signage. Printed signs and tags might not be as exciting as mixed-reality installations, digital signage and ‘click and collect’ apps, but they’re cheap, effective and, if used right, can reinforce your brand, build customer loyalty and help boost sales. Here’s how.

Signs for selling

Shopify reckons you should think of your in-store signs as “your silent but highest-selling salespeople” and suggests keeping them specific (include key details), simple (no more than five seconds to read), structured (headline, text, call to action) and direct (make sure it has a distinct goal or purpose).

Design-wise, you need to consider your branding and how it translates to signage. This includes fonts and logos, as well as creating a consistent style that’s recognisably yours. Consider the tasks you need them to perform, from basic pricing to persuasive selling, and how to produce signs that do big work for a small price.

DIY signage to build your brand

Producing catchy signage is an art. In a world saturated by advertising, you want your messages to be fresh and interesting so they ‘cut through’ and grab shoppers’ attention.

But retail can move at breakneck speeds. By the time you’ve sent your carefully crafted message off to the printers, your suppliers have released a new deal – or added a sweetener to the current offering.

This means it can be a genuine business advantage to be able to produce your own signage in-house. Not only can you create new messages faster, but you’ll also save on the cost and hassle of sending designs to a printer.

And while we love the great work a professional designer can do – and we definitely recommend it for your big campaigns and strategic marketing – there’s no reason why you can’t design tactical in-store signage yourself. Just keep in mind these rules, backed by psychological research:

  • Keep it simple.
  • Consistently use color to break through.
  • Scale the size of the sign to the environment.
  • Unique shapes generate visual interest.
  • Locate branding near the visual to create stronger brand linkage.
  • Keep headlines short.
  • Use engaging visuals.
  • Ensure the right balance between the headline and visual.

Signage printers: Bigger is better

Specifically, having an A3 printer at the ready can be a life-saver. Have you ever taped together two or four A4 sheets to make a bigger sign? Compromised on size? Lost clarity or the integrity of a design by scaling it down and printing it at the wrong size?

A good A3 printer can save you considerable time and hassle while allowing you to print visually striking signs at an effective size.

But whatever you produce, and however you produce it, one thing is for sure: if your signage isn’t working for you, you’re missing a great opportunity to build your brand, inform your customers and, ultimately, bring more people to the register.

Our market leading A3 inkjet printers have been the go-to for retails stores and restaurants to produce high-quality signage and menus, so how can we help your business?

The easier, smarter way to sew, quilt and embroider

NV2700 Sewing, Quilting, and Embroidery Machine

Looking to take up a new hobby that lets you explore your creative side? How about adding a personal touch to your home, upcycling old clothes, or designing your own unique apparels? With the popularity of home crafts rising in recent years, there’s been a huge surge of interest in sewing, quilting and embroidery worldwide as individuals seek out new ways to express themselves artistically through the creations that are not only fashionable and artistic, but functional and sustainable as well.

Step up your creativity with the perfect sewing, embroidery and quilting machine.

Step up your creativity with a machine that does it all

If you are one of those who are considering taking up a new needle craft or looking to take your craft to the next level, then Brother’s Innov-is NV2700 might be the perfect match for you. This versatile combination powerhouse allows you to embark on your quilting, sewing and embroidery adventure with the greatest ease.

Best of all, with its suite of innovative features, next-gen connectivity and intuitive user-experience, this talented performer is a great choice for newcomers and advanced users alike!

A stitch above the rest

While the Innov-is NV2700  comes packed with the latest features and innovations, it has also been designed to make it easier than ever before to bring your inspirations to life – and to share it all with your friends and family. These include highlights such as:

A generous working area of 260 x 160mm that allows you to tackle large projects with ease or provide a little more breathing room when you take on elaborate projects.

291 built-in stitches including comprehensive list of utility, decorative and buttonhole stitches that would suits all your projects. You can even create your own unique stitch patterns from scratch, or edit the built-in stitches as you see fit, and save it all on your machine for future use.

Quick and easy data transfer1 using Design Database Transfer lets you send designs wirelessly from your PC to your machine when connected to a wireless network. With wireless LAN connectivity, you can wirelessly transfer data as well as keep up with Brother’s software developments.

Never run out of ideas with the Brother Support App that’s loaded with useful “how-to” videos to help inspire you and get your creative juices flowing.

Large 4.9” HD LCD Touchscreen makes it effortless for you to navigate the user-friendly interface and view and edit your design in vibrant colors.”

Start your creation journey today!

Packed with all the features you could ever want to start your quilting, sewing and embroidery journey, the Innov-is NV2700 is truly a capable and flexible machine for the modern home creator. Best of all, with Brother’s proven track record for build quality and customer service, you can count on an uncompromisingly reliable partner for years to come. Find out more about the machine now.

How to use a label printer for your E-commerce business

Online Business - Label Printers

Need to print labels for your online business? Keen to learn how you should print labels that portray your e-commerce brand in a professional manner?

You will probably need a good label printer to keep things running efficiently if you run an e-commerce store and ship more than two to three orders a day.

Whether your store is on Amazon, Noon, or any online shop in the UAE, you will need a way to easily keep track of inventory and be able to ship the right items out on time. A label printer can help you do just that.

In this article, we cover some of the benefits of having a label printer and the types of label printers best suited to your small business needs.

Why You Need a Label Printer for Your E-commerce Business

Here are some of the main benefits of having a label printer for your online store.

1.    They help you to manage your store inventory and shipping

Label printers help small businesses to easily keep track of stock and access key product information. With a scan of a barcode, you will be able to access the relevant product information such as stock quantity, price, dimension, color, and other variables.

Poor quality labels could result in negative customer experiences and even impact your bottom line. If the addresses on your shipping labels are not printed correctly, or if the barcodes are not legible, your carrier may face a problem in processing your order. The end result is that your customer’s goods may not get shipped and delivered, resulting in delays and customer complaints. 

2.    They are more professional compared to manual labels

Like many small home-based businesses, you may have started out your business by manually writing your labels. While this may be possible for a small start-up, it can get time consuming when your business starts to scale-up.

That’s not all. While charming, your handwritten labels may get smudged during transit. This prevents you from getting your product to your customer on time—or worse, gives your customer a poor impression of your brand!

Compared to handwritten labels, professionally printed shipping labels look more credible and are less likely to tear during transit.

3.    They keep your small office or stockroom organized

Do you enjoy having an organized stockroom or spending hours on end looking for items? A properly organized and clearly labelled stockroom could translate to greater efficiency and time savings, especially if you are thinking of hiring help in the near future!

Keeping things organized can also be a major time-saver, especially when your small business starts to expand and your number of Stock Keeping Units (SKUs) start multiplying.

Benefits of proper labelling systems for e-commerce businesses

How To Print Shipping Labels?

There are two main options when it comes to printing your shipping labels: printing them with a standard laser or inkjet printer, or a thermal label printer.

Let us look at the pros and cons of both printing options.

Printing labels using a laser or inkjet printer

Laser and inkjet printers can produce high quality labels if you buy the right label sheets. They also allow you to print labels of many different sizes and dimensions.

However, this may be costly if you need to mass produce labels on a regular basis due to the higher cost of label sheets and cartridges relative to other options.

Printing labels using specialized label printers

Professional label printers, on the other hand, are specially designed for label printing. The beauty of using such label printers is that you don’t need to worry about extra supplies like ink or toner.

Some of these labellers also come in nifty, portable versions which can help greatly when you need to move about and print shipping labels on-the-go. These come in really useful when your SKUs increase, and you need to process your goods and ship them Just-In-Time. Some of these label printers also allow you to print directly from your phone or other mobile devices.

Types of Label Printer

When it comes to specialized label printers for small businesses, Brother offers both thermal label printers and laminated label printers. What are the main differences between these printing technologies and which would suit your business better? 

1.    Direct Thermal Label Maker

If your online business requires labels for barcodes, address labels, shipping labels, and food packaging, the direct thermal label maker may be your best bet.

Thermal printing uses heat-sensitive label stock and directly burns text and shapes onto the label itself.

The main advantage of using thermal printed labels is that they are easy to use and are more accurate. However, do note that they should not be exposed for long periods of time to heat or direct sunlight as the material will darken over time.

The Brother QL-800 Label Printer is a popular label printer in UAE that utilizes thermal printing technology. It has a fast printing speed of 93 labels per minute, and also offers black and red printing at a high print resolution of 300 x 600dpi. 

2.    Laminated Label Printer

If you carry a significant amount of stock and need to pay attention to your backend assets such as labelling your shelves, office equipment and files, the laminated label printer may be more suitable.

Laminated labels are water and fade-resistant and can withstand a harsher environment such as abrasion, heat or cold.

The Brother PT-D600 Label Printer is ideal for clear and durable workplace labelling up to 24 mm wide. Its compact and sleek design ensures that it fits at any office workstation. It is perfect for the organization of workspaces, clear identification of equipment, assets and filing, as well as creation of basic instructional or warning notices.

Conclusion

Getting the best label printer for your e-commerce business could be the best solution to achieving a smooth-running logistics and delivery process. An efficient labelling system is essential for a successful e-commerce business. Creating a reliable end-to-end system would make a world of difference — for your customers and yourself.

Network Infrastructure Labelling Solution

Network Infrastructure Labelling Solution

Proper labelling is essential in not only data center performance and reliability, but also in high-performing enterprise networks. To keep data centers and networks running smoothly, it is important to know what’s being deployed where, what each component’s purpose is and what it is connected to. The advantage of a clearly labelled infrastructure is that system components can be quickly and accurately identified to facilitate fault tracking and replacement; so that the downtime impact on infrastructure and business services will be as minimal as possible

Industrial Cabling Standards

Brother has been given UL mark license on the Brother TZe tapes that have been tested and certified to become a UL recognized component under the UL-969 standard, Marking and Labelling Systems.

Durable Labels

Brother Pro Tape range, part of the TZe laminated tape series, is designed to be used in various indoor, outdoor, hot, and cold environments. The tapes are resistant against liquid, grease, acidic and alkaline chemicals, fading caused by UV rays and abrasion. Designed to be super thin, yet technologically elegant, the label contents are protected by clear laminated film. Labels printed from Brother Pro Tape range are engineered to achieve industrial standards across manufacturing, datacom, electrical, chemical, and general business applications.

Ideal Labels for Datacom Specialists

Brother offers a wide variety of labels specially designed for data centers.

Labels for Network Racks Labels for Data Cables

Safety and Facility Signages Labels

Printer resolution determines the clarity of the labels and this is critical when you want to keep things organized and ensure work safety standard is not compromised.

Electrical Labels - Hazard Signages

Safety and facility signages (like safety instructions and electrical hazard) and voltage marking labels for electrical equipment/enclosures/panelboards and excreta must be properly marked.

The Brother Pro Tape range is available in a variety of industry standard colors such as red, fluorescent orange and fluorescent yellow-come in handy for producing eye-catching safety labels for on-the-spot safety inspections.

Cables and Wires Identification

Create professional labels to increase work efficiency and productivity with Brother heat shrink tubes. The non-adhesive heat shrink tube is wound in Brother TZe tape cassette in flat tube form. After printing, the tube can be open and pass through a cable or wire. Apply heat with a heat gun, the tube will shrink to fit and grip itself onto the cable or wire.

Cable Management - Heat Shrink Tube Label

The Brother flag tape is suitable for small diameter cables from 2.0mm to 8.0mm, making it ideal for fibre optic cable identification. The label is in a special pre-cut shape. Once printed the long “tail” can be placed around the cable and the label can be folded over the tail to lock the label into position.

Cable Management - Flag Tapes

For wider diameter cables that are 3mm or more, the flexible ID tapes in Brother Pro Tape range are suitable for creating cable wraps. The flexible ID tape is also suitable for use on other tightly curved surfaces such as pipes and conduits. Barcodes and other detailed information can be included when used in the style of a cable flag.

Brother Labelling Tapes for Datacom Centers

The Brother Pro Tape range has been developed and tested to meet the needs of electrical and datacom professionals who require dependable, durable, long term identification solutions.

As a leader in print innovation and the preferred choice for the installation and identification of voice and data cables in the telecom and datacom industry worldwide, discover how Brother Labelling Solutions can help you with your needs.

Here’s why a compact printer is a great Work-from-Home buddy.

Compact Printers for Home

While video conferencing software, webcams, and fast internet speeds have made working from home and staying productive a lot more accessible, there are still some compromises that you must make compared to working from a physical office.

One of them is having ready access to a printing solution on hand. But with a new breed of compact, yet feature-rich printers available today, that’s all set to change.

Why print at all in a digital age?

Rather than an archaic and fading technology, printers are the ideal complement to today’s digital processes. For one, it is far easier and faster to make edits and add comments to a hardcopy document and scan it directly to your colleagues’ emails.

Additionally, printing out your weekly or daily job schedule allows you to quickly take stock of your work-in-progress without having to sort through emails and chatgroups.

For those in sales, marketing, or who own small businesses, you can even print professional-quality booklets, manuals, pamphlets, brochures and other promotional materials from the comfort of your home.

Choosing the best printer for home use

Now that we’ve explored the benefits of having a printer as a work-from-home buddy, what should you consider when choosing one?

Obviously, it should be compact enough to fit on a desktop, but there are some other important qualities that you should be looking out for.

Print Performance – When it comes to print speeds, not all desktop printers were made equal. Many budget options take a painfully long time to start up, begin printing, and to complete a print, making it a hassle to print even a single page – not to mention multiple copies of a document! So, make sure you choose a solution with a decent print speed to help boost your productivity rather than hinder it.

Running Costs – Due to their affordable prices and compact sizes, inkjet printers are often chosen for home use. However, once you start printing in greater volumes, your running costs could start to add up. To help keep that in check, consider ink tank printers like those from Brother which can be refilled via ultra high-yield ink bottles instead, as these can deliver an extremely low cost-per-page for black and white documents – all while producing impressively vibrant printouts.

Mobile & Wireless Connectivity – In this connected world, businesses have gone agile with smartphones, tablets and mobile-connected laptops. Taking full advantage of this new era of global connectivity, Brother printers with mobile and cloud solutions make it easier than ever before to scan, print, share your information wherever your business needs take you. You can even troubleshoot problems and manage your fleet remotely from the comfort of your desk.

User-friendly design – While we’ve established that having a compact printer in your home is great for productivity, it’s not all just about print speeds and connectivity. Brother’s printers are thoughtfully designed with the user in mind and come with in-built paper trays to help keep your printouts neat and tidy. And, unlike many other brands, Brother printers feature a user-friendly LCD screen, which makes performing various printing functions a breeze.

So, if you’re thinking of purchasing a printer for working-from-home, just remember; even though there’s no shortage of options around, there are only a few that can truly deliver great value, design, and productivity in a compact, affordable package – and you can find some of the best home printers right here.

Looking for upsized possibilities? Here’s why you should consider an A3 printer.

Why A3 Printer

If you are in search of a printing solution for your home or office, the common choice would most likely be the regular A4 printer. After all, they are widely available and will enable you to start printing standard documents without much fuss. As with any purchase, it would be great if you could enjoy more functionality and productivity on your investment, and that’s why we believe that you should consider getting an A3 printer instead.

A4 or A3 printers – what’s the difference?

Simply put, an A3 printer is a device which is capable of handling paper sizes up to A3 size (29.7 x 42 cm).

This means that A3 printers can not only print at up to double the dimensions of a standard A4 office document, but everything in between as well.

This gives you greater versatility when it comes to your printing options while ensuring that your everyday printing needs are well-covered too.

Make a bigger impact without the bulk

When it comes to making an impact, nothing beats a large, vibrant printout. Whether it’s creating an attention-grabbing marketing poster, a presentation chart, or even a sales brochure, having the ability to print A3 materials in-house can truly open up a world of creative possibilities.

Best of all, rather than being the bulky, space-eating devices that you might expect, today’s A3 printers and MFCs can be found in sleek, compact designs that barely take up more space than the average A4 printer, making them suitable for not only office environments, but within your home workspace too.

Types of A3 printers available

Although there are some A3 laser printer models in the market, it is much more common to find an A3 inkjet printer.

With fast print speeds of up to 28 images per minute1, the ability to print vibrant color graphics and images, crisp lines and clear text, and cost-saving features such as Brother’s Refill Tank System which allows for quick and fuss-free refills using ultra high-yield ink bottles, Brother’s inkjet printers offer a unique blend of performance, print quality, and cost-effectiveness that simply cannot be beaten.

Best of all, these modern A3 printers come packed with the latest wireless and mobile connectivity to ensure that you have the freedom to stay productive from wherever you are.

Finding the perfect A3 printer for your needs

Now that you’ve gained a better understanding of the many benefits of an A3 printing solution, where can you find the right device for your specific needs? Brother recently released its latest lineup of A3 Business Printers. Find yours today here.


1.     Based on ISO/IEC 24734.

Why your business needs professional document archiving, and how to do it.

Professional Document Archiving - Document Scanners

Even as businesses rush to embrace digital transformation in every aspect of their operations, many companies still face the challenge of digitizing their hardcopy documents and storing them securely.

Be it client records, invoices, financial documents, contracts or the like, a recent survey found that up to 72% of SMEs still maintain paper records containing sensitive information, citing the sheer volume and complexity of digitization as the main hurdle to them doing so.

But does this really have to be the case? Let’s find out.

Digital archiving and why it matters

Digital archiving is the process of converting physical paper documents into digital files that can be stored and accessed on your servers, or on the cloud. More than just an incredibly effective way to store massive volumes of documents, digitally archiving can help your business with:

  • Better responsiveness — With digital documents, various departments can swiftly store and access time-critical documents without having to access a centralized physical storage location and sorting through everything to find a single file.
  • Effortless collaboration — Digitized documents allows all authorized personnel to upload, access, and share document anytime, from anywhere. This helps your business become more agile by enabling effortless collaboration across departments, branches, clients, and even countries.
  • Improved security — With digital archives, you can easily assign usage rights to ensure only the right personnel have access to the right files. You’ll also be able to readily track and monitor who has accessed, deleted or modified any data – a task that is difficult to do with paper documents.

How to start digitally archiving your documents (the right way)?

Although consumer scanning solutions can be found on all-in-one printers, or as standalone devices, these are only suitable for simple scanning tasks. When it comes to archiving, analyzing, and distributing massive volumes of documents, you’ll soon find them inadequate.

On the other hand, you have dedicated professional document scanners like those available from Brother.

These high-speed, feature-rich scanning solutions are not only capable of swiftly scanning a wide-range of documents, but also come with professional document management tools to help streamline the entire scanning process. 

More importantly, these advanced scanning devices feature robust security safeguards that meet and exceed government and industry regulations, ensuring your sensitive data is kept secure against evolving threats.

Document management for the mobile workforce

With an increasingly mobile workforce that’s constantly on the move, businesses in the financial, real-estate, sales and legal industries are turning to portable scanners that are designed for on-the-go productivity.

Powered by built-in batteries, these compact and lightweight scanners fit readily into a bag, allowing users to scan documents as and when they need, while delivering professional scanning quality for archiving.

While small in size, these portable scanning solutions can be big on features, with some offering mobile and cloud solutions to help users effectively scan, store, manage and share contracts, client documents, and signed proposals from smartphones, tablets and laptops – whether they are in a café or a showroom.

Now that you understand the benefits of digital archiving, the next step is exploring the available solutions, and finding out which suits your needs best. A good place to start, is with a world leader in scanning innovation here.

What is an Inkjet or Laser Printer, and which is ideal for your needs?

inkjet-printers-vs-laser-printers

For someone who is looking for a printer, you may end up purchasing a printer that suits your budget but is the wrong fit for your needs if you are unsure about what to look out for.

Thankfully, this article will guide you through the benefits of both printing technologies; so that you can make an informed decision and make the right choice for your needs.

What is an inkjet printer?

Inkjet printers are one of the most readily available printing solutions around; and they work by precisely spraying millions of tiny ink drops onto the paper to form text or images.

This meant that although they produced bright and vivid color images and documents; earlier inkjet printers used to suffer from slower print speeds and the need to wait for prints to dry before handling them.

However, with major advancements in inkjet printing technology, today’s inkjet printers are capable of significantly improved print performances.

That, along with their low purchase price and compact size, make today’s inkjet printers the perfect choice for printing affordable color documents at the office, or vibrant photos at home.

Super affordable to run and maintain

While printers that use the inkjet technology have been around since the 1970s, they were generally considered to be more expensive to print on a regular basis compared to large copiers.

In recent years however, that has all changed with today’s inkjet printers being far more cost-effective to print at higher volumes.

What’s more, thanks to lower machine price, affordable ultra high capacity ink cartridges or ink bottles for ink tank printers; and vastly improved reliability to cut down on repairs and maintenance, choosing the right inkjet printing solution could be significantly lighter on your wallet than with an A3 color floor standing copier. Many are even capable of automatic 2-sided printing to help cut down on paper waste.

Brother DCP-T520W Ink Tank Printer

  • Do more in less time with fast print speed of up to 17/9.5 ipm.1 From printing professional reports to outstanding brochures, you can create business materials in no time at all.
  • Handle a variety of print jobs with a 150 sheets paper tray adjustable for different paper sizes and an additional single-sheet manual feed slot for various paper types.
  • Lower your cost per print with Brother’s Ultra High Yield Ink bottles. Print up to 7,500 pages in black and 5,000 pages in color.2
  • Print from Anywhere with flexible connectivity options. Built-in Wi-Fi and direct mobile print offer a variety of ways to print wirelessly.

A compact companion for your home or small office

One of the biggest advantages of an inkjet printer is the compact footprint that allows it to fit comfortably on a desk or shelf. This means that whether you are working from a small office space or department, or from a home office, you can enjoy the ability to print color documents and photos without sacrificing valuable space. Best of all, despite their compact size, modern inkjet solutions can pack some advanced features that will elevate your work productivity and allow you to do much more than just print documents. In fact, some inkjet A3 printers are able to print large eye-catching marketing materials while still being compact and space-saving!

Packed with productivity, connectivity and performance

One of the biggest misconceptions when it comes to inkjet printers vs color copiers is that inkjets are slow and offer less functionality. However, this simply isn’t the case anymore with modern inkjet multifunction and all-in-one printers capable of not only printing, copying, scanning and faxing, but of delivering high print speeds as well. What’s more, many inkjet printers today feature multiple connectivity options that allow you to easily connect to your printer via the built-in wireless and Ethernet connectivity. Many also feature mobile printing capabilities; allowing you to instantly print directly from your iPhone, iPad, Android™, or Windows® Mobile device through an app or through your phone’s built-in print driver – you can even scan and send documents anywhere around the world with the touch of your screen.

Professional print quality from your desk

When printing presentation documents or marketing collaterals, or even photos and images; the last thing you want are dull and flat colors. Inkjet printers are designed to deliver professional print quality that results in impressive, eye-catching prints with bold colors and fine text, and sharp, high-resolution color photos of up to 1,200 x 6,000 dpi.

Brother MFC-J3930DW Inkjet Printer

  • Fastest in its Class3 with an impressive First Print Out Time (FPOT) of 6 seconds4, 22ipm for black and 20ipm5 for color.
  • Low Cost per Page with Brother’s super high-yield InkBenefit cartridges. The InkBenefit cartridge yields up to 3,000 pages for black and 1,500 pages for color.6
  • Meet high volume print demands with a 250 sheets standard paper tray, 100 sheets multi-purpose tray; and the ability to increase paper capacity with a 250 sheets lower paper tray for a total capacity of up to 600 sheets.
  • Connectivity at your fingertips with the 3.7″ color LCD touchscreen that allows users to navigate effortlessly. Built-in Ethernet and wireless capabilities also allow you to connect all your devices to one machine for extra convenience.

What is a laser printer?

Rather than using ink drops, laser printers use focused beams to transfer text and images onto paper; allowing them to print at high speeds. This makes them ideal for large departments and enterprises that require fast, dependable, high-volume document printing on a daily basis.

These days however, laser printers are increasingly used by smaller businesses and workgroups that need a printing solution that can grow and evolve with their needs; as well as by college students for the ability to print large volumes of lecture notes quickly and reliably.

The flexibility to evolve with your needs

The traditional floor-standing copier can still be found across large enterprise departments these days. However, this is a costly and unpractical option for smaller businesses or home users.

Instead, today’s business mono laser printers offers versatile alternatives that can be expanded with optional paper trays and accessories; allowing you to increase your input capacity and add mailboxes to sort and collate to adapt to your evolving needs.

Enjoy more ways to connect and print

Just like with modern inkjet printers, the latest laser printers offer a variety of connectivity options allowing you to easily share your device with colleagues or family members.

Whether it’s through the built-in wireless or Ethernet connectivity, or through mobile printing capabilities; you can effortlessly connect and print however you wish. For business users, you can even look for NFC-enabled printers for hassle-free printing and scanning with just a tap.

Performance that boosts productivity

When it comes to home or office printing, print speeds are often considered as a printer’s most important characteristics. However, while laser printers do offer speedy print performance for both color and black prints, there are other crucial benefits to consider as well.

These include the ability to create shortcuts for common, everyday tasks that can be executed with a single touch; the capacity to multitask and perform other tasks even when there’s an ongoing print job; or the time-saving convenience of scanning a stack of documents with an automatic document feeder.

Brother DCP-L2550DW Laser Printer

  • Impressive print performance with business-class print and copy speeds of up to 34ppm; and fast first page out in less than 8.5 seconds.
  • Keep your running costs low with high-yield 3,000-page replacement toner cartridges that deliver lower costs-per-page.6
  • Expanded paper handling capacity allows you to stay productive longer with a 250-sheet default paper tray and 50-sheet ADF.
  • Print conveniently from anywhere with wireless and mobile printing connectivity for on-the-go business productivity.

Reliable and affordable to run and maintain

The biggest hidden costs from printing, are the toner and paper supplies, repairs, and maintenance. But with our advanced laser printers, expect a host of cost-saving technologies implemented to help keep those costs in check.

Features like automatic duplex printing that helps cut paper wastage by 50%; a toner save mode to reduce frequent toner replacements; and high-yield toner supplies that offer significant savings on the cost of each printed page.

What’s more, with its award-winning commitment to reliability and durability; Brother printers are robust and dependable devices that cut down on costly repairs, maintenance, and downtime.

Brother MFC-L8690CDW Laser Printer

  • Reduce your total cost of ownership with ultra high-yield cartridges that deliver up to 9,000 pages of printing.
  • Protect What Matters to Your Business with advanced security capabilities (SFL 3.0, Active Directory) which authorize users and functions.
  • Advanced Paper Handling that grows with your business. Expand your paper input through the optional 250 or 500 sheets paper trays.
  • Wirelessly print from any device with Brother iPrint&Scan, Apple’s AirPrint™, Mopria™ and Google Cloud Print™.

Discover the perfect printer for your home and office

After learning the differences between inkjets and laser printers, the next step is choosing the best option for your needs.

Thankfully, Brother has a range of inkjet and laser printers to meet the needs of any home or small office.

Start adding greater productivity into your life and find yours today at https://www.brother.ae/en/products/all-printers.


1. Based on ISO/IEC 24734. For more information, please refer to www.brother.com/rd/printspeed

2. Quoted approx. yields are extrapolated based on Brother original methodology using Test Pattern ISO/IEC 24712. Quoted approx. yields are not based on ISO/IEC 24711.

3. Accurate at time of print

4. Based on ISO/IEC 24734

5. Based on ISO/ICE 17629

6. Approximate cartridge yield is declared in accordance with ISO/IEC 24711

The Perfect Printer To Suit Your Lifestyle or Business

printing at home

Which Printer Should You Buy? Fit Them To Your Lifestyle Or Business Needs

Are you still searching for the perfect printer? Which printer should you buy for your family at home, a home office, a corporate office with multiple users, or business?

Having too many choices can be confusing. This is why we’ve done the legwork for you and curated a list of Brother printers that perfectly suit these 7 different personal and professional uses:

  1. Families with student kids
  2. Home office (work from home)
  3. Corporate office with multiple users
  4. Industrial/Manufacturing production work
  5. Budget friendly
  6. Techies
  7. Photography fanatics

1. Families with student kids

Growing up in a household equipped with a printer makes family and school life so much easier. You can print out handwriting/coloring worksheets, mazes, and puzzles for your younger kids, while your older children can print articles and school assignments at the click of a button.

If you have school-going children under your wing, your ideal printer should be able to handle a wide variety of needs, such as:

  • Printing in color
  • Photocopying worksheets and assignments
  • Scanning artworks and articles
  • Printing multiple pages of reports, double-sided
  • Printing from a mobile device

Considering the diversity of needs, an all-in-one printer may be your best bet.

Home Family Printer

Brother MFC-T920DW Ink Tank Printer:

  • Able to print, scan, copy, and fax
  • Has up to 6 sec (Mono) / 6.5 sec (Color) first print-out time
  • Has automatic 2-sided printing
  • Holds up to 150 sheets in the standard paper tray
  • Holds up to 80 sheets in the Multi-Purpose Tray
  • Holds up to 20 sheets Automatic Document Feeder
  • Has wireless connectivity
  • Supports mobile printing with Brother iPrint&Scan, Apple AirPrint, Mopria, Wi-Fi Direct
  • Has up to 1,200 x 6,000 dpi print quality

Say goodbye to expensive printing costs from print shops! With this versatile printer, your family can enjoy effortless printing at home.

2. Home office (work from home)

The best printers for home offices are ones that are able to keep up with your business workload. You may need to scan invoices, print reports, photocopy documents or fax secure information to a coworker, a client or a supplier. Having a printer that can support your workflow will maximize your work efficiency and save you unnecessary headaches.

In choosing the best printer for your home office, you should keep an eye out for the following qualities: 

  • Fast printing speed for work efficiency
  • Automatic duplex printing and scanning for productivity
  • Large paper capacity to reduce frequency of reloads
  • Printing from different devices—mobile, laptop & tablet

To achieve optimal work efficiency and productivity, you should choose a multifunction printer.

Brother MFC-L3750CDW Laser Printer:

  • Able to print, scan, copy and, fax
  • Has automatic 2-sided printing and scanning
  • Has fast color print speed: up to 24ppm
  • Has fast scan speed: up to 27ipm
  • Has multi-tasking capabilities
  • Holds up to 250-sheet default paper tray
  • Holds up to 50-sheet Dual CIS Auto Document Feeder
  • Holds up to 30-sheet manual feed slot
  • Has integrated NFC and USB reader
  • Has wireless and mobile connectivity
  • 3.7” LCD touchscreen to support easy-to-program shortcuts

With this printer in your home office, you can look forward to enjoying a fuss-free and more productive workflow.

3. Corporate office with multiple users

In a workplace with multiple staff, you’ll need to be able to set up a large printer network for different users. Each user may have different needs, ranging from printing and photocopying, to scanning and faxing.

Your printer will also need to be easily accessible by users across the office, either through wired or wireless network connections. The perfect printer for medium to large enterprises also needs to cater to many users and be able to keep up with multiple print jobs.

Essential things to look out for include:

  • Network connectivity for multiple users
  • Printer sharing across multiple users
  • Fast printing speed for work efficiency
  • Automatic duplex printing and scanning for productivity
  • Large paper capacity to reduce frequency of reloads
  • High-volume & low-cost printing
  • Reliability to prevent downtime

To ensure maximum efficiency and minimal fuss, the best printer for your corporate office is a multifunction center or a business printer.

Brother MFC-L8690CDW Laser Printer:

  • Has automatic 2-sided print, scan, copy, and fax
  • Has Gigabit Ethernet and wireless connectivity
  • Has up to 31/33 ppm print and copy speed
  • Has up to 28/28 ipm scan speed
  • Holds up to 250 sheets Input Tray (Standard)
  • Holds up to 50 sheets Multi-Purpose Tray
  • Holds up to 250 sheets Output Tray
  • Ultra high-yield toner available (BK & C/M/Y 9,000 pages each)
  • Drum available (30,000 pages)
office inkjet printer

Brother MFC-J3930DW Inkjet Printer:

  • Has automatic 2-sided print, scan, copy, and fax
  • Connectivity includes: Wireless Network, Wi-Fi Direct, Mobile Print, WebConnect, Brother Cloud Apps & NFC
  • Print speed of up to 22ipm (mono) and 20ipm (color)
  • Copy speed of up to 12ipm (mono) and 9ipm (color)
  • Scan speed from 2.7 seconds (A4 size, 100×100 dpi)
  • Fax speed 33.6 kbps
  • Holds up to 250 sheets Input Tray (Standard)
  • Holds up to 250 sheets Lower Paper Tray
  • Holds up to 100 sheets Multi-Purpose Tray
  • Holds up to 100 sheets (A4) and 50 sheets (A3) Output Tray
  • Super high-yield ink cartridges available (BK up to 3,000 pages & C/M/Y up to 1,500 pages)

Investing in a reliable printer will help to create a seamless experience for your staff and boost the productivity of the company.

4. Industrial / Manufacturing production work

When your business heavily relies on printing work, the quality of these prints is of the utmost importance. The costs can easily add up when printing large volumes of fliers, brochures, posters and pamphlets. Hence, you need to carefully balance between the cost-efficiency and the quality of these prints.

The ideal printer should be able to keep your print quality high and running costs low.

  • High print quality to ensure business standards
  • Fast printing speed for production efficiency
  • Versatile print trays for different-sized prints
  • Multiple types of print media
  • High-yield cartridges to keep high-volume printing affordable

The perfect printer to keep your production work running smoothly is a high-capacity multi-function center.

industrial laser printer

Brother MFC-L6900DW Laser Printer:

  • Able to print, scan, copy, and fax
  • Automatic 2-sided monochrome printing
  • Has up to 50/52 ppm print speed
  • Has up to 1200 x 1200 dpi print quality
  • Has N-in-1 Printing
  • Media types include: Poster Printing, Watermark Printing & Header-Footer Printing (Windows® only)
  • Holds paper sizes of 76.2 to up to 215.9 mm (W) X 127 to 355.6 mm (L)
  • Media sizes include: A4, Letter, A5, A5(Long Edge), A6, Executive, Legal, Folio, Mexico Legal, India Legal
  • Ultra high-yield toner available (up to 20,000 pages)
  • Drum available (up to 30,000 pages)

Alternatively, if color is required, you can consider the following:

industrial ink tank printer

Brother MFC-T4500DW Ink Tank Printer:

  • Able to print, scan, copy, and fax
  • Automatic 2-sided monochrome / colored printing
  • Has up to 22 ipm (mono) & 20 ipm (color) print speed
  • Has up to 1200 x 4800 dpi print quality
  • Holds up to 250 sheets Input Tray (Standard)
  • Holds up to 100 sheets Multi-Purpose Tray
  • Holds up to 100 sheets (up to A4/letter) & 50 sheets (over A4/letter) Output Tray
  • Media types include: Plain, Inkjet, Glossy (cast/resin), Recycled
  • Media sizes include: A3, A4, LGR, LTR, EXE, LGL, Folio, A5, A6, Photo(102x152mm/4×6″), Index card (127x203mm/5×8″), Photo-2L(127x178mm/5×7″), C5 Envelope, Com-10, DL Envelope, Monarch
  • Ultra high-yield ink available (BK up to 6,500 pages & C/M/Y up to 5,000 Pages)

Owning such a printer might mean a bigger upfront investment but lower running costs and improved productivity.

5. Budget friendly

Looking for a pocket-friendly printer? Do not just rush to buy the cheapest printer on the market. Here’s why: The costs of consumables can add up to a hefty amount over time!

Instead, you should carefully consider both the printer cost as well as the cost of its consumables to find out which printer is the most economical over a specific timeframe.

Your usage of the printer may not be heavy duty, but you still need one that is cost efficient. Hence, the printer you choose should have these characteristics:

  • Low average cost of printer and consumables 
  • Low-maintenance printer 
  • Small in size

A low cost and reliable printer may be just what you need:

cost efficient laser monochrome printer

Brother DCP-L2550DW Laser Printer:

  • Able to print, scan, and copy
  • Automatic 2-sided monochrome printing
  • Has energy saving mode
  • Has toner saving mode
  • High-yield toner available (up to 3,000 pages)
  • Drum available (up to 12,000 pages)
  • Dimensions: 410 x 398.5 x 318.5 mm (W x D x H)
  • Weight: 11.8kg
cost efficient refill ink tank printer

Brother DCP-T420W Refill Tank Printer:

  • Able to print, scan, and copy
  • Ultra high-yield ink available (BK up to 7,500 pages & C/M/Y up to 5,000 Pages)
  • Dimensions: 435 x 439 x 195 mm (W x D x H)
  • Weight: 9.7kg

The good news is you won’t be burning a hole in your pocket with these printers!

6. Techies

Do you want a technologically advanced printer that makes your life easier, more productive and fuss-free? In this digital age, connectivity is one of the defining successes of our era.

Maybe you want a printer that can print anything from anywhere or one that can easily manage your print jobs according to your everyday tasks.

With various technologies combined, this printer should have advanced features to meet all your modern needs:

  • Network connectivity in multiple forms like wifi or the ethernet.
  • Control remotely, possibly through your mobile device
  • Intuitive (so you can avoid reading the manual!)
  • Modern technology such as touch screen
  • Memory function for repeated tasks
  • Automated tasks to replace usual manual ones
  • Fast printing speed

Meet the most advanced printers in our collection:

Brother MFC-L9570CDW Laser Printer:

  • Automatic 2-sided print, scan, copy, and fax
  • Connectivity includes:
    • Hi Speed 2.0 USB
    • Gigabit Ethernet (10Base-T/100Base-TX/1000Base-T)
    • Wireless (IEEE 802.11b/g/n)
    • WiFi Direct (IEEE 802.11g/n)
    • WebConnect (Brother Cloud Apps)
    • NFC (Card Reader / Print&Scan / Link to Solutions Center / NFC Shortcut)
  • Up to 31/33 ppm print and copy speed
  • Up to 28/28 ipm scan speed
  • 2.5 sec fax transmission speed
  • 600 x 600 dpi, 2,400 dpi class (2,400 x 600) print quality
  • Has secure print function
  • Display: 17.6cm TFT Color LCD Touchscreen
  • 1GB memory space
  • Supported Operating Systems include:
    • Windows: Server 2008 (Network only), Server 2008 R2 (Network only), 7, 8, 8.1,
    • Server 2012 (Network only), Server 2012 R2 (Network only),10, Server 2016 (Network only)
    • Mac: OS v10.10.5, 10.11.x, 10.12 (Download only)
    • Linux: CUPS, LPD/LPRng (x86/x64 environment)
smart inkjet printer

Brother MFC-J3930DW Inkjet Printer:

  • Able to print, scan, copy, and fax
  • Automatic 2-sided printing and copying
  • Connectivity includes:
    • Wireless Network (IEEE 802.11b/g/n)
    • Wi-Fi Direct (IEEE 802.11g/n)
    • Mobile Print (Brother iPrint&Scan, Airprint, Mopria, Google Cloud Print)
    • WebConnect (Brother Cloud Apps)
    • NFC (Card Reader / Print&Scan / Link to Solutions Center)
  • Up to 22ipm (mono) and 20ipm (color) print speed
  • Up to 12ipm (mono) and 9ipm (color) copy speed
  • From 2.7 seconds (A4 size, 100×100 dpi) scan speed
  • 33.6 kbps fax transmission speed
  • Up to 1200×4800 dpi print quality
  • Display: 3.7” LCD Touchscreen
  • 256MB memory space
  • Supported Operating Systems include:
    • Windows: Vista / 7 / 8 / 8.1 / 10 / Server 2008 / Server 2008 R2 / Server 2012 / Server 2012 R2
    • Mac: OS X v10.9.5 / 10.10.x / 10.11.x

With these printers, you will be breezing through your print jobs in the least amount of time and effort!

7. Photography fanatics

As a photographer, colors, shadows and light are key elements in your photographic art pieces. In order to do justice to these details, the quality and resolution of your printer is of the essence. As such, your needs are specific to its output quality.

  • Vibrant and high quality color prints
  • Photo quality inks that are long-lasting and smudge-proof
  • Allow printing across a range of sizes
  • Allow printing from camera, laptop, phone, tablet

The following printer will help to bring your photographs to life.

photo ink tank printer

Brother HL-T4000DW Ink Tank Printer:

  • Able to print, scan, copy, and fax
  • Automatic 2-sided printing
  • Up to 1200×4800 dpi print quality & 1200×6000 dpi PhotoCapture Centre print quality
  • Allow for borderless printing
  • Allow for color enhancement (Brother image enhancement)
  • Connectivity includes:
    • Hi Speed 2.0 USB
    • Wireless Network (IEEE 802.11b/g/n)
    • Wi-Fi Direct (IEEE 802.11g/n)
    • Mobile Print (Brother iPrint&Scan, Airprint, Mopria, Google Cloud Print)
  • Media types: Plain, Inkjet, Glossy(Cast/Resin), Recycled
  • Media sizes: A3, A4,LGR, LTR, EXE, LGL, Folio, A5, A6, Photo(102x152mm/4×6″), Indexcard(127x203mm/5×8″), Photo-2L(127x178mm/5×7″), C5 Envelope, Com-10, DL Envelope, Monarch

Using this printer will guarantee that the quality of your artworks will never be compromised.

Discover the latest all in one printer that is perfect for your home or office printing needs!

How to Print Photos From Your Phone With a Portable Printer

Affordable Photo Printer

Looking for a Nifty Photo Printer? We’ve Got You Covered

Picture this — You’ve taken tons of photos of your kids, your family home, and even your two cats. You’ve shared them on social media, and occasionally, get to relive those special moments as you scroll through the memories that your smartphone throws up.

Wouldn’t it be nice to hold physical prints of those precious photos in your hand? Or to frame your priceless captures to be hung on that empty wall in the hallway?

In today’s Internet, smartphone and wireless-powered age, making physical photo prints can be as easy as snapping your fingers. You can send photos directly to your home printer (no computer or wires needed), or better still, print photos on a portable printer with a few taps on your phone.

Thinking about investing in a portable photo printer? Photo printers in UAE come in all shapes, sizes, and specifications. How do you buy the right photo printer for your home or office? What kind of inks do you need to consider? More importantly, what features should you consider?

In this article, you’ll learn all about the different types of photo-friendly portable printers, how to choose a portable printer, as well as the range of printers small and lightweight enough to be easily transported yet robust enough to handle your everyday printing needs.

Types of Portable Printers

Portable printers come in three main flavors:

  • Inkjet Printers: These are the most common portable printers, and are commonly used for home printing of photos and other image-based documents.
  • Dye-sublimation Printers: While dye-sublimation printers in commercial settings tend to be larger in footprint, there are a few such printers designed for portability and accurate photography reproduction.
  • Pocket Photo Printers: These are specifically made for printing photographs, and are often carried around for events like weddings, parties and other occasions where “instant” photos are needed.

If you need to print out documents as well as photos, an inkjet printer is likely to be your best bet.

Dye-sublimation printers, on the other hand, are more specialized printers. Used to produce high-quality photo prints, they are ideal for professional photographers. The downside is that such printers are expensive and are not suitable for printing text documents.

Meanwhile, pocket photo printers are more suited for once-off uses — such printers are unable to handle a large variety of printing jobs.

Now size can be misleading — you might think that the smaller the printer, the cheaper it is. This simply isn’t the case. On the contrary, portable printers that have an extremely small footprint may cost more than larger multifunction printers.

portable printer brother

Brother DCP-T520W is one of Brother’s most popular ink tank printers, suited for printing high-quality and long-lasting photos, while also capable of handling document printing jobs.

This refillable ink tank printer features a transparent cover that allows for easy front access to the embedded ink tank, and handles a variety of print jobs speedily and efficiently. With a document print speed of up to 17/9.5 inch per min (ipm), this nifty printers will empower you to print more in less time. It also works with Brother’s Ultra High Yield Ink bottles, which roughly translates to 7,500 pages in black and 5,000 pages in color!

Considering a pocket photo printer?

The Kodak Photo Printer Mini is a pocket-sized printer that can print wallet-sized photos from iOS or Android devices.

At just 0.9 by 3 by 6 inches, the Mini’s star quality is definitely its portability. You can easily slip it into a handbag or even a large pocket, making it a useful companion for parties or events where you want to snap photos and give out to friends.

How Does Portable Printing Work?

Most portable printers in the market today come with Wi-Fi and Bluetooth technology to enable seamless communication with your laptop, smartphone or tablet.

Some of these are also battery-powered, which allows for even more freedom in printing documents, photos and other materials when you are on-the-go.

In short, portable mobile printing no longer requires you to lug heavy printer cables to connect from your device to a printer. What a relief!

What To Look Out For in a Portable Printer

In this section, you will learn all about the key features and functionalities of portable printers, as well as what you should consider prior to buying a portable photo printer.

Size/Portability of Portable Printers

Portability is one of the biggest decision-making factors when choosing a portable printer. While they may be easier to carry, smaller printers usually result in a trade-off in print quality. Hence, you have to balance the need for easy transportation with your ideal print quality output.

While small pocket-sized printer options do exist, you will experience some limitations in your print sizes. In the long run, you may get more bang for your buck by investing in a compact desk printer that can handle document printing while printing consistently high-quality photos.

Print Resolution of Portable Printers

Most photo printers — be they inkjets, sublimation-dye, or pocket-sized — offer good resolution, providing better-quality prints relative to traditional printers. A photo printer with a resolution of 1,200 x 3,600 dpi or even higher would suffice for crisp-looking photos and images.

Inkless vs. Ink Cartridges

Another important consideration is the type of cartridges or ink used.

Today, most printers use Zero Ink (or Zink for short), which involves embedded dyes in the photo paper itself. Zink saves money in the long-run but has trade-offs in print resolution or the ability to reproduce a rich black color.

A traditional inkjet printer, on the other hand, shoots microscopic dots of ink to produce an image or a printed page. Only the necessary ink for the image is used, and the remaining ink in the cartridge can be used for subsequent prints.

For Brother ink tank printers that work with ultra high-yield ink bottles, you can enjoy printing up to 7,500 pages in black and 5,000 pages in color on a single round of ink bottle!

A dye sublimation printer works by heating a special ribbon containing solid inks. The ink sublimates (becomes a gas without liquefying first), laying down varying amounts of the three primary colors onto the paper. The gas then solidifies on the page, resulting in full-color images.

The dye sublimation process tends to result in lower efficiency in terms of ink: the printer transfers only a portion of the ribbon’s color panels onto the page. The ink that remains on the panel cannot be reused.

color print photos

Paper used in Portable Printing

Inkjet printers work with copier paper, envelopes, labels and other forms of office media. They offer greater flexibility as inkjet printers can accommodate specialty paper with matte or glossy finishes for photo printing.

Dye sublimation printers, on the other hand, require specially-coated paper. Beyond postcards and photo prints, dye sublimation printers can also be used to print novelty items such as T-shirts and tote bags. All these are fine and dandy at the beginning but your printing costs can chalk up quite easily.

Print Speed of Portable Printers

If you require high-volume printing, look out for print speeds shorter than 10-15 seconds per print when you choose your portable printer.

The longer the print time, the slower your workflow will be.

Wireless or Mobile Connectivity

There are several ways to connect to a printer. Some printers offer direct connections to your computer, laptop or mobile device using a USB port, while also supporting Bluetooth or WiFi.

Most printers will also support both Android and iOS devices. Remember to consider the devices you would be using with your portable printer, and double-check the compatibility before making a purchase.

Price of Portable Printers

How much do portable printers cost? Well, it varies. Do remember though that cost price only covers the printer and the initial round of ink, and excludes the costs of consumables such as paper (or other media) and ink, as well as their power consumption.

Be sure to include the longer-term costs of these consumables in your budgetary considerations.

How to Print Photos From Your Phone

There are various ways to print photos directly from your smartphone.

Apple Airprint

For iPhone users, Apple Airprint is the easiest, most fuss-free way to print from your device to any wireless printer that is on the same wireless network. You do not even need to download and install additional software (drivers).

Here is a step-by-step guide:

  • Make sure your phone and your printer are on the same Wi-Fi network
  • Open the Photos or Gallery app
  • Select the photo you wish to print and tap the Share icon
  • Scroll down the options and select ‘Print’
  • Tap on Select Printer
  • Select your printer from the list
  • Change the paper size, if necessary, specify the number of copies), and send your print job off!

Major printer makers—such as Brother, Canon, and HP—cover iOS devices and are compatible with AirPrint.

For Android users, you can utilize a range of wireless apps for direct printing from most printer vendors. There are also printing apps, such as Mopria Print, that you can download and use.

Brother iPrint&Scan

Whether you are team iOS or team Android, Brother’s iPrint&Scan app allows you to print or scan effortlessly from your smartphone, tablet, or notebook – without the hassle of wires.

The app also comes with a range of advanced features such as document editing, faxing, and machine status updates.

iPrint&Scan is also compatible with AirPrint, Mopria, and Windows Mobile Print.

Conclusion

Now that you know how to choose a photo printer, and are acquainted with the key essentials that make a good portable photo printer, what will your choice be?

A pocket photo printer for fun and spontaneous moments or a practical desktop inkjet printer that can meet your other printing needs as well as churn out good quality photos before you can even say “Cheese”?

Let us know which you prefer!